How to create a lipstick that consumers will love
A simple stick of lipstick is, ironically, far from easy.
There are several steps where formula can pass incorrect and many extra
elements to don't forget when aiming to fulfill cutting-edge traits inclusive
of herbal and vegan.
Gaëlle André, Makeup Research and Development Laboratory
Manager, and Clara Roux, Trend and Market Analyst at STRAND High Tech Color
Cosmetics convey their vision to fabricate a lip product that responds to the
trendy tendencies and does no longer fall sufferer to any of the common
pitfalls which could get up while formulating a lipstick.
Clara Roux, Head of Marketing Trends
Andre Gaelle,
Head of the R&D make-up laboratory
We turn to the specialists...
STRAND High Tech Color Cosmetics has historic experience in
formulating lipsticks.
Without revealing all our secrets and techniques, the recipe
for a stick brings together a mixture of waxes at distinct melting points for
appropriate application and desirable resistance, oils and emollients,
pigments, dyes and pearlescent dealers, an antioxidant and a perfume or aroma.
Depending on the anticipated positioning, gloss or matte
agents and care actives can be introduced.
It is really worth considering whether the lipstick have to
meet specific traits, life-style criteria, and so on. This positioning is
decisive inside the preference of raw substances.
The choice of components and their portions can be made in
step with the target and their expectations, whether or not in phrases of
feature, insurance, choice for a matte or brilliant finish, naturalness or
effectiveness.
The project is to offer an attractive product at the
high-quality fee.
Natural is a key differentiator, as is the vegan declare.
Both are a part of accountable consumption, and are associated with seen and
appealing characteristics of the product, which includes transparency and the
diameter or form of the stick, which provide some thing precise and unique.
New casting technology allow velvety, vinyl or
extremely-pearly consequences on the surface or even allow -color and/or
bifunctional sticks, presenting as an instance a middle loaded with energetic
substances.
It is also feasible to comprise pigments inside the base
coat whose uniform color modifications on application to show a one-of-a-kind
colour on the lips.
The fashion closer to minimalism has led us to formulate
lipsticks with a restricted wide variety of uncooked materials, which makes the
system more complicated; consequently, component choice and first-rate are
essential to make sure lengthy-lasting stability, efficacy, and
reproducibility.
When creating a lipstick, it's far critical to research the
scale of the melting degrees of the distinct waxes, in addition to their
association with emollients to obtain a simple formula.
Other warning points are associated with oxidation (which
could ruin the conservation of the components), obtaining the appropriate
stability among solidity and sensoriality, and the crushing of the pigments, on
which the uniformity of the colour relies upon. Displayed and the colour
obtained within the app. .
Alternatives to lipstick sticks: benefits and
disadvantages
liquid lipstick:
Advantages: excessive performance suit. No crystallization.
Gesture liked by means of millennials;
Cons: Less sensual than a lipstick stick on utility.
Stability warning. Limited choice of green packaging.
Colorant (aqueous components):
Advantages: Natural impact. Long-lasting fixation. Freshness;
Cons: Less correct. Light insurance.
Compact powder lipstick:
Advantages: Heat resistance (does not soften). Good
conservation. Allows for a superior matte end;
Disadvantages: Requires a device for its application. Less
sensory utility. Less glamorous.
Creamy lipstick (in jar)
Advantages: permits for creative and fun programs. Popular
layout with Gen-Z;
Disadvantages: Requires a device for its utility. Less specific. Less coverage. Restricted group.